More Younger Ski Holiday Bookers Says UK’s Largest Operator
More Younger Ski Holiday Bookers Says UK’s Largest Operator
Published : 05-Dec-2024 12:41
The UK's largest ski holiday company, Crystal, has released details of how the market is shaping up this season so far.
The company says that they've got the most bookings of the season for December so far this year, with sales for holidays departing later this month up 10% on 2023.
They also note that although demand from families continues to be strong, they're seeing a jump in younger skiers and riders booking holidays without kids, and in solo traveller numbers.
"There has also been a rise in the younger demographics booking ski holidays this winter, with a significant year-on-year increase for those aged between 25-34 and double-digit percentage increase for the 35-44 age group. Moreover, solo traveller bookings have risen by 15% compared to last year, with 35% of this category choosing to book Austria as their go-to destination," a Crystal statement reports.
The company says that across all bookings, France remains the firm favourite amongst Brits and is particularly in demand by families (30%) and younger demographic groups (36%).
The high-altitude slopes of Tignes leads the way as the go-to resort, shortly followed by La Plagne and Val Thorens.
The company says bookings to Norway are up by 140% compared to last year but does not say what that number is from and to, noting that they've added more flights and resorts there.
Chris Logan, Managing Director at Crystal Ski Holidays, said they were pleased to see growing numbers of younger ski holiday bookers, commenting, "Cultivating the next generation of skiers is important to us, not only does this reflect a growing interest in ski holidays amongst younger skiers, but it also helps grow the overall market and ensure longevity for the industry's future."
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