Crystal Launch Guidebook Instead of Brochure
Crystal Launch Guidebook Instead of Brochure
Published : 04-Aug-2014 09:04
Crystal have launched a guidebook to promote their new 2014-15 ski holiday range, rather than the traditional brochure.
'Your Guide to the Mountain' runs to 236 pages and features the company's 135 destinations worldwide, the largest available in the UK.
Of course the guidebook lists Crystal's accommodation and flight options, as well as recommendations for different booking types (groups, beginners, families…) and rentals, lift pass and other options, but it is been presented as a guidebook with glossy images, easy to read maps and insider tips from Crystal's global ski resort staff network, as well as all the other basic resort information.
Crystal has been trading for 33 seasons and has been selling 2014-15 ski holidays since last December, but the launch of 'Your Guide to the Mountain' marks the start of the 'main' sales period, other operators are also launching their main brochures around now if they have not done so already.
This winter Crystal has five new resorts including La Massana on the VallNord pass with nearby Arinsal in Andorra, Maria Alm on the Hochkönig pass with 125km of piste and fellow Austrian area Nauders close to the Italian and Swiss borders with the chance to ski in the three different countries. There's also Salla in Finland and Kronplatz in the Italian Dolomites.
There are also seven new flight routes, from Bristol to Innsbruck for Austrian resorts; Edinburgh to Toulouse for Andorra; Gatwick to Plovdiv for Bulgaria; Manchester to Kuusamo for Finland; Southampton to Chambery for France; Bournemouth and Cardiff to Geneva for France and Switzerland.
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