First Snow Event For Abu Dhabi This Autumn
First Snow Event For Abu Dhabi This Autumn
Published : 06-Aug-2009 05:45
UBMi UAE have confirmed that they are working with Majid Al Futtaim Leisure, operators of Ski Dubai, to bring the first snow event to Abu Dhabi this autumn. The Adrenaline Sports Live festival, will run from October 8th to 10th October.Adrenaline Sports Live is the country's first and so far only annual meeting point for the extreme, adventure and adrenaline sports communities and related companies. Adrenaline Sports Live 2009 aims to be what the organisers describe as an innovative action-packed family day out, where visitors can try out new sports, see professionals demonstrate their skills, get advice from local sports clubs, buy sports equipment and clothing and book adventure holidays directly at the festival.
Majid Al Futtaim Leisure plans to build a temporary ski slope at the Adrenaline Sports Live festival where visitors to the festival can try skiing and snow oarding for themselves.
Mike Mahoney, General Manager of Ski Dubai, the region's first indoor ski resort, is delighted with the idea of taking the slopes of Ski Dubai outside the facility.
"This is the first time that we are taking our slopes to our Abu Dhabi visitors rather than they visiting us and we are very excited about it. The experience of snow in a desert is unique and we recognise that a lot of people in the UAE have never experienced snow. By taking our slopes beyond Dubai, we want the residents of the capital to have an unforgettable experience of snow and winter."
Matt Tarrant, Show Director of Adrenaline Sports Live presented by Rani says "As the region's first and only established festival for adrenaline, extreme and adventure sports and holidays, it is very important to us to continue to provide innovative, fresh and exciting experiences for visitors to the festival - the success of the festival depends entirely on the visitor experience. At this point, Abu Dhabi does not have an established indoor ski slope, so we are proud to work with Majid Al Futtaim Leisure to provide residents and visitors of Abu Dhabi another adrenaline first! This also allows us to provide a unique sponsorship opportunity for interested companies to advertise on the slope itself."
Last year's event attracted over 19,000 visitors to the festivals over three days. The 2009 festival runs from the 8th - 10th October at the Abu Dhabi National Exhibition Centre and is open to the general public. Free buses will run from major malls in Abu Dhabi to the festival and competitions onsite will give visitors to the show a chance to win over $20,000 worth of adventure holidays and adventure and adrenaline sports equipment. The ticket price of Dhs50 for adult and Dhs25 for children (under 16) allows entry to the show, the ability to try all of the adrenaline sports on offer.
Courtesy of and © Snow24 plc
Join the conversation : Discuss this in the J2Ski Forum
This news item has been viewed 27,020 times.